boxing ring background featuring Everlast boxing gloves, titled "GO THE DISTANCE" with "keep punching" at the bottom.

GO THE DISTANCE

This poster contains two art styles: Propaganda and Plakatstil. We designed an advertisement for Everlast boxing gloves, where we made the boxing gloves a key focal point in the image with just enough white space around them to include text. Our color palette is primarily red, black, and white. The taglines and brand are inspired by the Rocky movie franchise. Our team had much inspiration and felt this was a great promotional tool for Everlast products.

Our inspiration page:

Plakatstil art is about strong color, creating a unique image and text relationship, and minimalism. Propaganda posters consist of 3 colors (black, white & red) and a strong call to action encouraging viewers to take an action, but not telling them what not to do.

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